Through the morass of marketing buzzwords and new technologies, navigating the field of social media marketing can seem difficult. Engage. Influence. Target. The tiring terms are so prevalent they even slip into my vocabulary.
But through it all, there is a simple concept that puts everything into a healthy perspective. It’s a concept that most people already know but often forget when muddled with the distractions of everyday marketing life. (read more…)
A decade ago, I wouldn’t have woken up and remained in bed while scanning all my accounts for new messages on my phone, only to then get out of bed and do it again on my computer as if the prior were an appetizer before actual computing. But when I find myself reflecting on the days of rotary phones and the simplicity of life with fewer connections, I realize that this reflection isn’t unique to my peers and me. It’s a feeling that cycles in for every generation of adult.
Consider your parents and the childhood they had. Wasn’t there a time when the television (or even radio, depending on how old you are) was a novelty? I wonder if parents in those times worried about raising their kids in the television age the way I worry about raising kids in the smartphone age.
And as this technology becomes more integrated into our lives (and it can), we should expect life to change even more, where our communicative connections revolutionize themselves the way electricity transformed the use of power, or the way indoor plumbing improved the smell of our city streets.
Anyway, this is just a grasp at perspective as we all go from surprise to half-joking panic at our decimated Twitter metrics. On the plus side, at least we’re now all about as popular as Ashton Kutcher…
