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	<title>RedCandle Research &#187; Apple</title>
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	<link>http://www.redcandleresearch.com</link>
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		<title>How Apple Lost the iPhone 4G</title>
		<link>http://www.redcandleresearch.com/2010/04/28/how-apple-lost-the-iphone-4g/</link>
		<comments>http://www.redcandleresearch.com/2010/04/28/how-apple-lost-the-iphone-4g/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 19:32:37 +0000</pubDate>
		<dc:creator>RedCandle Research</dc:creator>
				<category><![CDATA[Andrew]]></category>
		<category><![CDATA[4g]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[elephant larry]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.redcandleresearch.com/?p=768</guid>
		<description><![CDATA[More Videos at IGN.com Please be aware that this video, made by New York based comedy group Elephant Larry contains adult language that is often used to describe adult activities. And for the record, this is their second i-related video, check out the other one here: iPod Touch. Once again, be aware that there is [...]]]></description>
			<content:encoded><![CDATA[<p><object id='ignplayer' width='480' height='270' data='http://media.ign.com/ev/embed.swf' type='application/x-shockwave-flash'><param name='movie' value='http://media.ign.com/ev/embed.swf' /><param name='allowfullscreen' value='true' /><param name='allowscriptaccess' value='always' /><param name='bgcolor' value='#000000' /><param name='flashvars' value='vgroup=bestofweb_prt_iphone_42710&#038;article=958530'/></object>
<div style='width:480;'><a href='http://video.ign.com/'>More Videos at IGN.com </a></div>
<p>Please be aware that this video, made by New York based comedy group <a href="http://elephantlarry.com/">Elephant Larry</a> contains adult language that is often used to describe adult activities. And for the record, this is their second i-related video, check out the other one here: <a href="http://elephantlarry.com/blog/2009/03/ipod-touch/">iPod Touch</a>. Once again, be aware that there is some naughty, naughty language.</p>
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		</item>
		<item>
		<title>Most Favored Ads from Super Bowl 44</title>
		<link>http://www.redcandleresearch.com/2010/02/08/most-favored-ads-from-super-bowl-44/</link>
		<comments>http://www.redcandleresearch.com/2010/02/08/most-favored-ads-from-super-bowl-44/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:32:36 +0000</pubDate>
		<dc:creator>RedCandle Research</dc:creator>
				<category><![CDATA[Keane]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[Abe Vigoda]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Betty White]]></category>
		<category><![CDATA[Blade Runner]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[Go Saints!]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Parisian Love]]></category>
		<category><![CDATA[Play Nice]]></category>
		<category><![CDATA[Ridley Scott]]></category>
		<category><![CDATA[Snicker's]]></category>
		<category><![CDATA[Super Bowl 44]]></category>

		<guid isPermaLink="false">http://www.redcandleresearch.com/?p=469</guid>
		<description><![CDATA[If you&#8217;re a fan of face-slapping and talking babies, you may have been pleasantly surprised by the Super Bowl ads this year. Here are some winners, according to online commenters. On Fanhouse&#8217;s Super Bowl Ads recap site, Doritos&#8217; &#8220;Play Nice&#8221; scored highly with the most comments from viewers. While most ads averaged around 35 comments [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/logo_2010-super-bowl.gif" target="_blank"><img src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/logo_2010-super-bowl.gif" alt="" title="Super Bowl 44 Logo" width="400" height="179" class="alignnone size-full wp-image-489" /></a></p>
<p>If you&#8217;re a fan of face-slapping and talking babies, you may have been pleasantly surprised by the Super Bowl ads this year. Here are some winners, according to online commenters.</p>
<p>On Fanhouse&#8217;s Super Bowl Ads recap site, <a href="http://superbowlads.fanhouse.com/2010/doritos-play-nice/" target="_blank">Doritos&#8217; &#8220;Play Nice&#8221; scored highly with the most comments from viewers</a>. While most ads averaged around 35 comments each, the tough little kid managed to inspire over 460 posts.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/0x12vxLEf9E&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0x12vxLEf9E&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Seeing Betty White get rough may have been what got Snickers&#8217; ad on so many top commercials lists online, including <a href="http://www.pcworld.com/article/188789/top_5_super_bowl_ads.html" target "_blank">a list published by PC World</a>. Personally, I think it&#8217;s Abe Vigoda&#8217;s Midas touch.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/k3rsaneyeXY&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/k3rsaneyeXY&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>According to BNET, businesses paid <a href="http://industry.bnet.com/advertising/10005565/rise-in-super-bowl-ad-prices-threatens-raw-deal-for-advertisers/" target="_blank">approximately $3 million for every 30 seconds</a> of ad time. Viewership has also increased since the first Super Bowl in 1966, increasing from a scant 2.4 million viewers to over 90 million today.</p>
<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/price-of-super-bowl-ads-2009.jpeg" target="_blank"><img src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/price-of-super-bowl-ads-2009-300x188.jpg" alt="" title="Price of Super Bowl Ads (BNET)" width="300" height="188" class="alignnone size-medium wp-image-483" /></a></p>
<p>Compare the current cost figure with the $0.5 million per 30 seconds pricetag from 1984, when Ridley Scott&#8217;s Apple spot, <a href="http://en.wikipedia.org/wiki/1984_(advertisement)" target="_blank">widely regarded as one of the top Super Bowl ads of all time</a>, appeared:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OYecfV3ubP8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OYecfV3ubP8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>We&#8217;ve come a long way since the Blade Runner era ended.</p>
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		<title>Apple vs. Google, with Microsoft in there somewhere too maybe</title>
		<link>http://www.redcandleresearch.com/2010/02/01/apple-vs-google-with-microsoft-in-there-somewhere-too-maybe/</link>
		<comments>http://www.redcandleresearch.com/2010/02/01/apple-vs-google-with-microsoft-in-there-somewhere-too-maybe/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 22:02:33 +0000</pubDate>
		<dc:creator>RedCandle Research</dc:creator>
				<category><![CDATA[Keane]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[G1]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Justin Long]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nexus One]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.redcandleresearch.com/?p=427</guid>
		<description><![CDATA[(via The Tech Lunch) In a recent Apple Town Hall company meeting, Steve Jobs reportedly lashed out at Google for its aggressive competitive behavior in the past year. An article today in Mashable quoted some of his alleged statements: When it comes to Google, Jobs is mad at them for trying to “kill the iPhone.” [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/picture-15-500x447.png"><img class="alignnone size-medium wp-image-435" title="Microsoft gives Apple some life lessons, from The Tech Lunch" src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/picture-15-500x447-300x268.png" alt="Microsoft gives Apple some life lessons, from The Tech Lunch" width="300" height="268" /></a><br />
(<em>via <a href="http://www.thetechlunch.com/" target="_blank">The Tech Lunch</a></em>)</p>
<p>In a recent Apple Town Hall company meeting, Steve Jobs reportedly lashed out at Google for its aggressive competitive behavior in the past year. An <a href="http://mashable.com/2010/02/01/steve-jobs-google-adobe/" target="_blank">article today in Mashable</a> quoted some of his alleged statements:</p>
<blockquote><p>When it comes to Google, Jobs is mad at them for trying to “kill the iPhone.” “We did not enter the search business,” he said. “They entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them.” Finally, his most interesting quote is about Google’s “don’t be evil” mantra. According to Daring Fireball, Jobs simply said: “It’s a load of crap.”</p></blockquote>
<p>For the past year, Google&#8217;s Android handsets have been the iPhone&#8217;s greatest threat, with the word &#8220;threat&#8221; being a matter of perspective. But a threat is still a threat, and while the rivalry is nothing new, it&#8217;s certainly growing. A recent article in <a href="http://www.businessweek.com/magazine/content/10_04/b4164028483414.htm" target="_blank">BusinessWeek points to the rising tensions between the two giants</a>:</p>
<blockquote><p>Now the companies have entered a new, more adversarial phase. With Nexus One, Google, which had been content to power multiple phonemakers&#8217; devices with Android, enters the hardware game, becoming a direct threat to the iPhone. With its Quattro purchase, Apple aims to create completely new kinds of mobile ads, say three sources familiar with Apple&#8217;s thinking. The goal isn&#8217;t so much to compete with Google in search as to make search on mobile phones obsolete. &#8220;Apple and Google both want more,&#8221; says Chris Cunningham, founder of the New York mobile advertising firm Appssavvy. &#8220;They&#8217;re gearing up for the ultimate fight.&#8221;</p></blockquote>
<p>Here&#8217;s a great <a href="http://bits.blogs.nytimes.com/2010/01/22/a-big-picture-look-at-google-microsoft-apple-and-yahoo/" target="_blank">&#8220;big picture&#8221; breakdown</a> from Nick Bilton of New York Times Bit Blog:</p>
<p><img src="http://graphics8.nytimes.com/images/2010/01/22/technology/bits-companyleaderboard3/blogSpan.jpg" alt="" /></p>
<p>While Apple succeeds in creating nifty hardware, Google holds strong domination over the information segment. How strong? Apparently strong enough to bring the <a href="http://graphics8.nytimes.com/images/2009/02/04/business/apple600.jpg" target="_blank">fat exec and Justin Long</a> together, as word on the Segway states that <a href="http://appadvice.com/appnn/2010/01/rumor-bing-to-become-iphones-default-search-engine/" target="_blank">Bing may oust Google as the default search engine on the iPad</a>. Alexander Vaughn, a blogger for AppAdvice, commented on this news:</p>
<blockquote><p>If BusinessWeek is right on this one, we might be witnessing soon the next stage of the “Apple vs Microsoft” to “Apple vs Google” paradigm shift. Indeed, according to people “familiar with the matter who asked not to be named” (classical), Apple would be in talks with Microsoft to replace Google by Bing as the iPhone’s default search engine. It’s rumored not to be exclusive and users would still have the possibility to select Google if it suits them more. On the other hand we all know that users tend to usually stick with what they get. It would make sense, in the mobile market at least, Apple’s real rival is Google and its Android, not really Microsoft. Furthermore Apple hasn’t been reluctant to collaborate with Microsoft in the past, think of the iPhone’s Exchange support. While I don’t think we should get concerned that our iPhone will get stripped of Youtube or Gmail any time soon, the Apple-Google battle is definitely heating up.</p></blockquote>
<p>It appears <a href="http://www.nbcbayarea.com/news/tech/In-Apple-vs-Google-Microsofts-a-Pawn-82186027.html" target="_blank">Microsoft has become the old man on the side</a>. This is especially true as <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/02/01/AR2010020104017.html" target="_blank">Google just released a mock-up for their very own tablet</a>. The heat is on. </p>
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		<item>
		<title>The Wrong iPad</title>
		<link>http://www.redcandleresearch.com/2010/01/28/the-wrong-ipad/</link>
		<comments>http://www.redcandleresearch.com/2010/01/28/the-wrong-ipad/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:38:50 +0000</pubDate>
		<dc:creator>RedCandle Research</dc:creator>
				<category><![CDATA[Andrew]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.redcandleresearch.com/?p=401</guid>
		<description><![CDATA[There isn’t much to say about the iPad that hasn’t been posted, hijacked, reposted, dissected and discussed. We’ve seen the same pictures of Steve Jobs being dwarfed by what looks like a prop iPod and read the same lists explaining why it is or is not so great. People are desperate for some bit of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/01/ipad.png"><img src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/01/ipad-247x300.png" alt="" title="ipad" width="247" height="300" class="alignnone size-medium wp-image-407" /></a></p>
<p>There isn’t much to say about the iPad that hasn’t been posted, hijacked, reposted, dissected and discussed. We’ve seen the same pictures of Steve Jobs being dwarfed by what looks like a prop iPod and read the same lists explaining why it is or is not so great. People are desperate for some bit of information that nobody else has, which might explain the significant surge in visits to <a href="http://www.ipad.com">ipad.com</a>. Unfortunately for Apple fans, ipad.com is the login page for a cancer research and support center. Below is a chart generated on <a href="http://www.alexa.com">Alexa </a> that illustrates the recent jump in pageviews:</p>
<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/01/ipad-reach.png"><img src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/01/ipad-reach.png" alt="" title="ipad reach" width="400" height="220" class="alignnone size-full wp-image-402" /></a></p>
<p>No big deal, you say? Possibly not. Ok, <em>probably </em>not. But it is similar to movies that use real phone numbers instead of the fictional 555 prefix; the people who own those numbers get so many calls they have to get a new number (See <a href="http://en.wikipedia.org/wiki/Bruce_Almighty#Telephone_numbers">Bruce Almighty</a>) Another example is the ongoing battle that public figures must wage to ensure that nobody is using their name in a web address to trick people into a visit (many examples lead to adult-themed sites, so no links). </p>
<p>With the exception of <a href="http://twitter.com/keaneiscool/statuses/8290970537">Keane’s apartment</a>, iPad is obviously fair game. And anyone who’s had to come up with a name for a band, short story, web site, company or Twitter handle will tell you, it’s almost impossible to come up with something not already taken. But what are the fine people at ipad.com to do when 5 million people check there site out the same day and crash the servers? </p>
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