Most Favored Ads from Super Bowl 44
Posted: February 8th, 2010 | Author: RedCandle Research | Filed under: Keane | Tags: 1984, Abe Vigoda, Ads, Apple, Betty White, Blade Runner, Commercials, Doritos, Go Saints!, Google, Macintosh, Parisian Love, Play Nice, Ridley Scott, Snicker's, Super Bowl 44 | No Comments »
If you’re a fan of face-slapping and talking babies, you may have been pleasantly surprised by the Super Bowl ads this year. Here are some winners, according to online commenters.
On Fanhouse’s Super Bowl Ads recap site, Doritos’ “Play Nice” scored highly with the most comments from viewers. While most ads averaged around 35 comments each, the tough little kid managed to inspire over 460 posts.
Seeing Betty White get rough may have been what got Snickers’ ad on so many top commercials lists online, including a list published by PC World. Personally, I think it’s Abe Vigoda’s Midas touch.
According to BNET, businesses paid approximately $3 million for every 30 seconds of ad time. Viewership has also increased since the first Super Bowl in 1966, increasing from a scant 2.4 million viewers to over 90 million today.
Compare the current cost figure with the $0.5 million per 30 seconds pricetag from 1984, when Ridley Scott’s Apple spot, widely regarded as one of the top Super Bowl ads of all time, appeared:
We’ve come a long way since the Blade Runner era ended.
