Five Characteristics of a Successful Viral Video (Beyond Including “Cute Kitten” In the Title)

OK Go, a rock band widely known for its music video for their hit song, “Here It Goes Again,” recently released a follow-up video that many are hailing as greater than the original. Their YouTube video for “This Too Shall Pass” received 4,168 Diggs to date and is already an internet sensation.

It’s the dream of any marketer for its video to go viral. But this is the entertainment of the every-person, and thus demands a certain level of authenticity. Being quirky for quirkiness’ sake may inspire a few laughs, but it’s the true moments of weird that really inspire the views.

So what are some traits of a successful viral vid? Here are five common characteristics:

1.) They’re more than just stories, they’re experiences – Whether it’s cute kittens or a peaceful aquarium, the video offers something captivating to watch from beginning to end.

2.) They’re easy to digest – Simple concepts that don’t require too much thought. Seriously, what could be less complicated than “Numa Numa” or “Star Wars Kid“?

3.) They’re uplifting in some way – Point: Christian the Lion.

4.) They offer an innovative or unique view of life that’s different from our own – We find escape through entertainment, so it’s no wonder that fun videos from other cultures and viewpoints become so popular. Check out “Little Superstar” or “Tunak Tunak Tun” to see what I mean.

5.) They’re easily shared – Perhaps the most obvious trait is that sharing isn’t restricted (at least not until after the virility has taken effect.)