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	<title>RedCandle Research &#187; Super Bowl 44</title>
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		<title>Most Favored Ads from Super Bowl 44</title>
		<link>http://www.redcandleresearch.com/2010/02/08/most-favored-ads-from-super-bowl-44/</link>
		<comments>http://www.redcandleresearch.com/2010/02/08/most-favored-ads-from-super-bowl-44/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:32:36 +0000</pubDate>
		<dc:creator>RedCandle Research</dc:creator>
				<category><![CDATA[Keane]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[Abe Vigoda]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Betty White]]></category>
		<category><![CDATA[Blade Runner]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Doritos]]></category>
		<category><![CDATA[Go Saints!]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Parisian Love]]></category>
		<category><![CDATA[Play Nice]]></category>
		<category><![CDATA[Ridley Scott]]></category>
		<category><![CDATA[Snicker's]]></category>
		<category><![CDATA[Super Bowl 44]]></category>

		<guid isPermaLink="false">http://www.redcandleresearch.com/?p=469</guid>
		<description><![CDATA[If you&#8217;re a fan of face-slapping and talking babies, you may have been pleasantly surprised by the Super Bowl ads this year. Here are some winners, according to online commenters. On Fanhouse&#8217;s Super Bowl Ads recap site, Doritos&#8217; &#8220;Play Nice&#8221; scored highly with the most comments from viewers. While most ads averaged around 35 comments [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/logo_2010-super-bowl.gif" target="_blank"><img src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/logo_2010-super-bowl.gif" alt="" title="Super Bowl 44 Logo" width="400" height="179" class="alignnone size-full wp-image-489" /></a></p>
<p>If you&#8217;re a fan of face-slapping and talking babies, you may have been pleasantly surprised by the Super Bowl ads this year. Here are some winners, according to online commenters.</p>
<p>On Fanhouse&#8217;s Super Bowl Ads recap site, <a href="http://superbowlads.fanhouse.com/2010/doritos-play-nice/" target="_blank">Doritos&#8217; &#8220;Play Nice&#8221; scored highly with the most comments from viewers</a>. While most ads averaged around 35 comments each, the tough little kid managed to inspire over 460 posts.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/0x12vxLEf9E&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0x12vxLEf9E&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Seeing Betty White get rough may have been what got Snickers&#8217; ad on so many top commercials lists online, including <a href="http://www.pcworld.com/article/188789/top_5_super_bowl_ads.html" target "_blank">a list published by PC World</a>. Personally, I think it&#8217;s Abe Vigoda&#8217;s Midas touch.</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/k3rsaneyeXY&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/k3rsaneyeXY&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>According to BNET, businesses paid <a href="http://industry.bnet.com/advertising/10005565/rise-in-super-bowl-ad-prices-threatens-raw-deal-for-advertisers/" target="_blank">approximately $3 million for every 30 seconds</a> of ad time. Viewership has also increased since the first Super Bowl in 1966, increasing from a scant 2.4 million viewers to over 90 million today.</p>
<p><a href="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/price-of-super-bowl-ads-2009.jpeg" target="_blank"><img src="http://www.redcandleresearch.com/blog/wp-content/uploads/2010/02/price-of-super-bowl-ads-2009-300x188.jpg" alt="" title="Price of Super Bowl Ads (BNET)" width="300" height="188" class="alignnone size-medium wp-image-483" /></a></p>
<p>Compare the current cost figure with the $0.5 million per 30 seconds pricetag from 1984, when Ridley Scott&#8217;s Apple spot, <a href="http://en.wikipedia.org/wiki/1984_(advertisement)" target="_blank">widely regarded as one of the top Super Bowl ads of all time</a>, appeared:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OYecfV3ubP8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OYecfV3ubP8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>We&#8217;ve come a long way since the Blade Runner era ended.</p>
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